Insight Production: Karimoku New Standard

High-quality, sustainable production and high-end materials are at the heart of all our clients’ businesses. In our INSIGHT PRODUCTION series, we take a look behind the scenes of our clients’ production, showcase the hand-made nature of the products as well as the love and dedication that goes into them. Focus today, the Japanese furniture brand Karimoku New Standard.

Karimoku New Standard’s pursuit of high quality outcomes includes responsible production, starting with the material itself. Sustainably grown Japanese hardwoods are sourced from northern Japan as part of an initiative to revitalise the forests and the industries they support. The low-diameter trees, which are often discarded or used as paper pulp, are processed in regional workshops before taking shape through a combination of skilled craftsmanship and advanced technology. Over the past decade, the brand has evolved through its collaborative approach and the belief that true standards should not only be universal, but exemplary in nature. This philosophy continues to inspire the brand’s designers and craftsmen, who strive to create innovative furniture of the highest quality, imbued with a sense of joy.