Karimoku Furniture launches new brand MAS

MAS is a contemporary Japanese furniture brand focused on pushing the boundaries of woodworking. Founded in 2021 by Karimoku Furniture Inc., the brand is now making its international debut. Highlighting the natural beauty of Hinoki (Japanese Cypress) is a signature feature of MAS. By exploring the natural beauty of its grain, MAS achieves a simple yet refined linear form that blends seamlessly into a variety of interior styles, from traditional to contemporary. In an effort to develop new and innovative ways of using Japan’s native softwoods, the brand incorporates traditional Japanese woodworking skills into furniture structures, focusing on the material’s characteristics to explore design expressions that only softwoods can achieve. Under the design direction of recognized Japanese designer Wataru Kumano and with international designers Ville Kokkonen and Daniel Rybakken, MAS embraces the inherent charm of its chosen material. Each piece enhances the living environment and creates a subtle yet profound connection between people and their surroundings.The name MAS derives from ‘Masu’ – a traditional Japanese drinking and measuring vessel- combined with the ambition to overcome the hurdle of using domestic materials and achieving mass production.

Photo credit: Masaki Ogawa